Which Way Is Internet Advertising Headed?
A pair of expenditure reports on Internet Advertising has us wondering in which direction is this headed? First, Britain became the first major market in which advertisers spent more on Internet...
View ArticleInternet Ad Spend to Surpass Newspapers in 2013
Prediction from ZenithOptimedia Adspend Forecast Internet advertising expenditures will surpass newspaper advertising in 2013, to become the second largest advertising medium, according to the most...
View ArticleSteve Jobs: Marketing Genius
Why Apple’s Steve Jobs is a World-Class Marketing Genius Like many consumers I have long been enamored with the product designs, enhanced functionalities and overall quality of the Apple products...
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